Oh, The Dudes That You'll Date

From dating book to media concept exploring how one author's world could expand into events, content, and a future docu-series.

Where it started

The story was personal. The opportunity was global

Maiana Rose is an artist, author, and creative producer who wrote a book about dating with honesty and self-worth. The stories resonated immediately, but a book alone was never going to reach the audience this idea deserved. Dating is global but emotionally disconnected. Media sells fantasy, not reality. Maiana wanted to bridge that gap through conversation and local experiences, uncovering what dating actually means across cultures.

Oh, The Dudes That You'll Date self-published book cover
Before

Oh, The Dudes That You'll Date

Self-published book
  • A personal dating memoir with no distribution
  • No brand infrastructure or media strategy
  • Strong voice but limited reach beyond readers
Oh, The Dudes That You'll Date live event
After

Oh, The Dudes That You'll Date

Events + docu-series
  • Docu-series concept for global distribution
  • Brand partnerships with lifestyle and wellness companies
  • Each format feeds the next
Maiana Rose
The author

Maiana Rose

Artist, Author, Content Creator & Creative Producer

Maiana Rose is a multidisciplinary creative whose work combines illustration, humor, and modern dating culture. Through Drawlaland and her book Oh, The Dudes That You'll Date, she explores dating from her own unapologetic perspective, while looking at the cultures, expectations, and stories that shape how we all think about love and connection.

Key facts

The project

A personality-driven book about dating culture that grew into live events, brand partnerships, and a global docu-series concept.

Author

Maiana Rose


Format

Book + Live events + Brand partnerships + Docu-series


Focus

Dating, culture, self-worth, and human connection

How we built it

How the book became a venture

Every step opened a new door. From a dating book to a global media platform.

01

Book

Positioned as a bold, personality-driven guide to dating with authenticity and self-worth. Not advice columns. Real stories, real chemistry, real culture.

Revenue model: direct sales, bulk orders, event sales.

02

Campaign

Built early momentum through outreach, audience engagement, and a clear brand identity that attracted lifestyle sponsors before publication.

Revenue model: pre-orders, early audience building.

03

Events

Launched a book tour across cities that drew audiences and press. The NYC launch brought together sponsors from fashion, lifestyle, and wellness. A billboard in Times Square followed.

Revenue model: ticket sales, sponsorships, brand activations.

04

Partners

Secured collaborations with Curious Elixirs, Solo, UNOde50, Neuhaus, and The Bibliotheque. Each partner aligned naturally with the book's audience and message.

Revenue model: sponsorships, co-branded events, product integration.

05

Media

The project is expanding into Single AF The Series, a global docu-series exploring dating culture across cities and countries. In partnership with Publishizer and Mint Mantis.

Revenue model: media licensing, streaming, content partnerships.

People are tired of filters. They want real stories about real connection. That is what this project gives them.

The impact

From one book to a cultural platform

What started as a dating book is now a growing media brand with live events, international sponsors, and a docu-series in development.

Inspired by this story?

Start with your idea
NYC launch

event with lifestyle and fashion sponsors

18+ brands

partnered and integrated

Times Square

billboard placement in NYC

Docu-series

in development for global distribution

Every venture we've built has had the right people around it. Here are some of them.
Publishizer TV Girls Down to Earth EnergyPrint Go Deck Curious Sliding UNO Solo Neuhaus Fresh Earth Farms

Want to be part of what comes next?

Oh, The Dudes is building a global show exploring dating culture across cities. If you are a brand, venue, or destination that connects with lifestyle, fashion, or cultural storytelling, this project has a place for you.

Get in touch
Oh, The Dudes That You'll Date book
Other projects

See what else we're building

Dr. Lori Myren-Manbeck

Mars Can Wait

Mars Can Wait book
Sustainability
Stephon D. Henderson

The Adventures of Bo & Arrow

Case study coming soon
The Adventures of Bo & Arrow book
For children
Stay connected

Follow the Conversation

Receive updates on ventures in development, invitations to select webinars, and insights on building IP-led media businesses.

or follow us:
LinkedIn Instagram YouTube