Mars Can Wait
A book about sustainable habits that became a multi-platform media venture.
A book about sustainable habits that became a multi-platform media venture.
Lori had a book, a mission, and no infrastructure. What happened next is what Mint Mantis was built to do.
What started as Lori's book became a multimedia venture with a show, and partners built around the story.
Want to build something similar?
Explore our author programsDr. Lori Myren-Manbeck, Ph.D. Clinical Psychologist
Coffee table book + Documentary series
Sustainable habits, mental wellness, and human behavior.
Each layer created a new way to build audience, partners, and revenue.
Repositioned from e-book to premium coffee table edition. New format attracted a different buyer: gift market, design lovers, sustainability advocates.
Revenue model: direct sales, bulk orders, B2B partnerships.
Launched on Publishizer to prove demand before committing to production. Pre-orders confirmed the audience existed. Publisher interest followed.
Revenue model: pre-orders, early audience building.
Produced a documentary series in Costa Rica. The book's mission became visual, shareable, and accessible to audiences who would never read the book.
Revenue model: media licensing, streaming, content partnerships.
Aligned with organizations in sustainability, education, and wellness. Each partner brought their own audience, credibility, and distribution.
Revenue model: sponsorships, co-branded content, event partnerships.
The ecosystem amplifies itself. The documentary drives book sales. Book events create partnership opportunities. Partners fund new content. Every part of the system feeds the others.
Revenue model: speaking, licensing, digital products (in development), global expansion.
A book inspires one reader at a time.
A documentary series can reach millions.
Same mission, wider reach.
The book builds trust. The show builds attention. The app keeps people engaged. Partners help it travel further.
Inspired by this story?
Start with your idea
of 4K footage
producer
in post-production
in conversation
Mars Can Wait is actively growing its ecosystem. If you are a brand, organization, or destination aligned with sustainability, education, or wellness, there is a place for you in this project.
