A book about sustainable habits that became a multi-platform media venture.
Lori had a book, a mission, and an audience. What she didn't have was a system to turn it into something bigger. That's what Mint Mantis was built to do.
E-book
No clear path beyond publishing No partnerships, distribution, or leverage Broad positioning with no market differentiation
Partner-driven ecosystem
A premium coffee-table book edition with QR codes Global docu-series from the book Companion app connecting the book, series, and partner experiences Each asset supports the next
Dr. Lori Myren-Manbeck is a clinical psychologist, interdisciplinary scholar, and advocate for sustainable living. Her work bridges human behavior and environmental responsibility, encouraging everyday choices that create a healthier planet.
Her book You Can Save The World became the foundation of Mars Can Wait — a venture that connects psychology and sustainability and turns a personal message into a platform many people can join.
What started as Lori's book became a multimedia venture, with a show and partners built around the story.
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PhD, Clinical Psychologist
Each layer creates a new way to build value, audience, and revenue.
Repurposed into a premium coffee-table edition. A new format reaches a new buyer — gift markets, bulk buyers, and sustainability advocates. Revenue: direct sales, bulk orders, B2B partnerships.
Launched a crowdfunding campaign to pre-fund the edition. Pre-orders confirmed the audience appetite and de-risked production before launch.
Produced a documentary series in Costa Rica built from the book. The series extends the story to a far wider audience and opens broadcast and streaming paths.
Aligned with organizations across sustainability, education, and wellness. Partners bring their own audience, credibility, and distribution. Revenue: sponsorships, co-branded content, event partnerships.
The ecosystem compounds. The documentary drives book sales, events create new opportunities, and partners fuel new content. Revenue: speaking, licensing, digital products, global expansion.
Same mission, wider reach.
The Mars Can Wait series turns the book's mission into a travel documentary — the same idea, reaching a global audience.
of footage
producer
in post-production
in conversation
Mars Can Wait is an evolving ecosystem. If you're a brand, organization, or collaborator aligned with sustainability, education, and storytelling, there may be a place for you in the next chapter.
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Dating
A sharp, honest take on modern dating, built to travel from book into series, community, and brand collaborations.
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For children
A children's adventure with characters built to grow from the page into episodes, products, and play.
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